UV filters we don't use
NO Octinoxate (Ethylhexyl Methoxycinnamate) +
A chemical UV filter linked to hormone disruption and coral reef damage. Banned in Hawaii and other regions.
NO Tinosorb S or Tinosorb M +
Synthetic organic UV filters not approved in the US and with limited long-term safety data.
NO Oxybenzone (Benzophenone-3) +
One of the most concerning chemical filters — detected in blood, urine and breast milk. A known endocrine disruptor.
NO Octisalate (Ethylhexyl Salicylate) +
A chemical UV filter that may penetrate the skin and has shown potential hormonal activity in studies.
NO Homosalate +
Detected in human blood at concentrations above safe limits. Under review by the FDA for safety concerns.
NO Ensulizole +
A chemical UVB filter that may generate free radicals upon UV exposure, potentially increasing oxidative stress.
NO Octocrylene +
Breaks down into benzophenone — a potential carcinogen — over time. Found in human tissue and aquatic environments.
NO Avobenzone +
Unstable without stabilisers, degrades in sunlight and may generate reactive oxygen species on the skin.
Mineral filter standards
Fragrance & sensitivity triggers we avoid
Clean beauty standards
NO SLS or Harsh Sulfates +
Aggressive surfactants that strip the skin barrier, cause irritation, and disrupt the microbiome.
NO Parabens +
Preservatives linked to hormonal disruption. Detected in human tissue and under increasing regulatory scrutiny.
NO Phthalates +
Plasticisers used in synthetic fragrance. Associated with endocrine disruption and developmental concerns.
NO PEGs or Ethoxylated Ingredients +
May be contaminated with 1,4-dioxane, a probable carcinogen. Used as emulsifiers and penetration enhancers.
NO Formaldehyde Releasing Preservatives +
Slowly release formaldehyde into the formula — a known carcinogen and sensitiser.
NO Drying Alcohols +
Short-chain alcohols like denatured alcohol disrupt the skin barrier and accelerate moisture loss.
NO Artificial Dyes or Colorants +
Synthetic dyes serve no skin benefit and are common sensitisers, particularly in leave-on formulas.
NO Microplastics or Plastic-Based Film Formers +
Persist in marine environments and have been detected in human blood, lungs and tissue.
